Business Intelligence

Business Intelligence

BUSINESS INTELLIGENCE innovatively and concisely addresses all the requirements of the new Leaving Certificate Business Specification, the Student Research Project and Examination.

• Fully aligned to the requirements of the new NCCA specification.
• Student-friendly language, design and layout.
• Concise theory designed to be easy to understand and recall.
• Opening business case for every chapter to stimulate interest and anchor learning in real life.
• Closing business case at the end of every chapter to reinforce learning, understanding and recall.
• Numerous examples used throughout to engage learners and anchor learning.
• Cross-cutting specification themes of entrepreneurial thinking, ethics, sustainability, digital transformation plus business and financial literacy are embedded throughout the text.
• Promotes the development of informed opinions by students and the appreciation of different perspectives on business topics.
• Up-to-date facts and figures on relevant business and economic issues.
• Key terms are highlighted for emphasis and easy revision.